Mark Levy is the founder of Levy Innovation, a position and strategy firm that helps organizations and thought leaders differentiate by using a “big sexy idea.” Mark's field of expertise is in that of positioning, meaning he works to position individuals, brands and organizations in places where they can make their greatest impact. Mark also has extensive consulting experience, having consulted with CEOs of major brands, The History Channel, and Netflix. Beside his positioning work, Mark is a co-creator of the hit New York City show Chamber Magic, which has run for eighteen years with over 5,000 performances to half a million people.

In this episode, Aviv and Mark discuss the process of differentiation, from understanding conventional ideas to discovering the big idea that leads your work. Mark gives his definition of what constitutes a “big, sexy idea,” and describes his “27th Idea” strategy, which challenges organizations to cycle through a multitude of ideas before arriving at a solution. Aviv and Mark also highlight the importance of authenticity and congruency as it relates to shaping success. Finally, Mark discusses the importance of divergent thinking and breaking away from societal norms and standard routines in order to reach business epiphanies.