In this episode, Aviv and Cathy expound on powerful insights highlighted in SYNC'd. Cathy speaks to her strategy of making bold promises to customers and delivering on those promises. She identifies three critical propellants for organizational success, which include customer, structure and throughput. Aviv and Cathy reflect on the concept of ranked advantage design structure and its impact within an organization. Finally, Cathy leaves the audience with some sage advice. She proposes that organizations redesign themselves using reverse flow, a concept that suggests building a culture that frees individuals to embrace new information and practice what they do best.