In this episode, Aviv and Matt discuss one of the most crucial, yet often overlooked facets of business and life: purpose. Having purpose is at the center of an organization's core beliefs and values and, thus, has a direct correlation to success. Matt expounds on the Five Opportunities of Purpose, which include employee engagement, innovation, societal contribution, brand relevance and consumer attention. He uses case studies from Airbnb, The Walt Disney Company, Zappos, Apple, LEGO and Barbie to amplify the value and importance of being purpose-driven. Matt shares lessons learned from his father, a former corporate executive and two-term governor of Rhode Island, and other mentors that have shaped his journey through business and life. Finally, Matt leaves the audience with some sage advice. He encourages identifying your origin moment, being true to your convictions, and discovering your passions to unlock endless possibilities.