Aviv’s Blog
To Lead is to Transform
What Business are you in?
Powerful questions are perennially important. When you keep returning to them to reflect on new meanings they reveal, you are rewarded with fresh insights that help you reimagine and reinvent what you do. Powerful questions help you reframe your thinking, and transform the value you create for the people you serve.
“What business are you in?” For successful leaders, reflecting on Peter Drucker’s famous powerful question is a perennial exercise. As the environment shape-shifts and evolves, they know they must ask themselves in a fresh and new way what business they are in.
What about you? How do you answer this question today about what business you are in?
