The Science of Purpose at Work with Aaron Hurst

“Relationships are the most important part of life and work.”

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Episode Summary

Aaron Hurst is the CEO and co-founder of Imperative, a peer-coaching platform that unlocks the power of peers to support and help each other become increasingly more effective and fulfilled. Aaron is an expert on the science of purpose at work and the author of The Purpose Economy. As the founder of the Taproot Foundation, Aaron catalyzed the $15 billion pro bono service market. He has written for or been featured in The New York Times, The Wall Street Journal, Bloomberg TV, Fast Company and was named a LinkedIn Influencer

In this episode, Aaron and Aviv engage in a dialogue on the inquiry of purpose. Aaron breaks down the different distinctions between purpose, meaning and fulfillment and shares best practices for cultivating a purpose mindset. Aviv and Aaron examine the idea that learning and thriving at work is contingent on engaging in meaningful dialogue and fostering robust relationships. Finally, Aaron speculates on the future of work and how it will change in the coming decades to give workers more autonomy and more connection opportunities.

Essential Learning Points:

00:51 – Aviv introduces today’s guest, Aaron Hurst who shares what he enjoys the most about his work and why and the inspiration to launch the Taproot Foundation
08:50 – The insight that catalyzed Imperative
12:09 – Core principles of Purpose Inquiry and Discovery
15:08 – Purpose, meaning and fulfillment and the significance of happiness and joy
20:26 – Cultivating a purpose mindset and the religious and spiritual aspects of purpose
23:04 – The peer coaching process explained
29:12 – Imperative’s business model
31:53 – Promoting and encouraging authenticity
33:01 – Aaron speaks to how he’s been changed through the experience of launching Imperative
34:49 – Aaron’s entrepreneurial origin journey
39:51 – Aaron’s creative process
44:11 – Aaron speculates on how the world of work will change in the coming decade
46:35 – How to address gaps in purpose and connection
56:08 – Advice Aaron would give to his twenty-five-year-old self
56:58 – The two insights Aaron values above all else
57:58 – Final words of wisdom from Aaron

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