Negotiation 101 – ’No’ Is A Two Letter Word With Multiple Meanings

Great negotiators, sales people, coaches, consultants and entrepreneurs understand that the word ‘no’ is not the opposite of the word ‘yes’. People say ‘no’ for multiple reasons and they mean a variety of things depending on the situational context. When you get a ’no’, or when you do not get a ’yes’ it may mean any of the options listed below. In parentheses are suggestions...

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