Mission, Vision & Purpose

Mission describes what ‘business’ you are in. It says what you do, who you do it with, and who you do it for.

A Vision is a compelling description of the future and of what you want to become in the future. It is something that excites you and causes you to become mission-ized. It is an inspirational and aspiration-al description of where you want to be.

Purpose is the reason to embark on the journey, the driving power to act on your mission. It is what your vision means to you and what it makes possible.

Purpose answers – why you do it – why you want to get there.

Mission answers – what you do to get there and with whom.

Vision answers – where you want to be, what it looks like when you get there, and how the world is different because of it.

© Aviv Shahar